Think before you act.

Radical concept, but we would like to add a line to this adage.

Think before you act, and if there is money involved, think again.

 Cowgirl Interactive thinks before we act on your behalf. We think about what kind of people you really want to bring in your door, and it’s not just everybody. We think about how to both target new customers, but also ensure that the existing ones don’t click away. Above all else, we think about how we can exceed your expectations and profit with integrity and ingenuity.

In addition to driving revenue to your business, we will also provide you with data on your customers that will amaze you. Online marketing is not only a way to reach out, but to also understand how customers are reaching in to you. We use this data to not only drive your online marketing, but your entire internet growth strategy. 

When they search, you want to be found. 

In fact, we could go so far as to say, if they search, and you can’t be found, do you exist?

Existential web geek talk aside; you need to be found. The way to be found is with Search Engine Marketing.

Cowgirl Interactive has a very high level of diversified specialists just in Search Engine Marketing. One specialist will often develop your extensive search keyword research, while another will optimize your site content, and yet another will specifically focus on your daily performance. Because of the level of specialization, retain these experts for each specific project and industry. No stable of overhead, just the very best for your needs, only when you need it.

If search engine marketing is a new road for you, there are some basics that you should know. There are two primary methods that provide search engine results. The first is what is often referred to as “PPC” or Pay-Per-Click model. The second is optimizing your website to appear in the organic search rankings for the major search engines.  One does not preclude the other; they work in concert.

There are lots of companies out there touting expertise in this field. Read up on our specific experience in these areas and you will be impressed and at ease. For those renegades who want to do it themselves on their own… 

• Yes, you can slap up a Google campaign on your own. Write down our phone number at the bottom of the page when just a few keywords eat up your entire campaign budget for the quarter and you don’t know what you did wrong
• Yes, you can hire a fly-by-night natural search company to optimize your website for three easy payments of $19.95. Jot down our e-mail address for when you get a cease and desist letter that they stuffed your site with competitors trademarked terms and you don’t know what to do

True, it is “just search”. However, when your business is at stake, don’t risk the big picture for the sake of saving a nominal amount of money. Our search marketing services are very reasonable, and as with all our programs, we only get paid if we make you money. 

We approach social media as “Cyber PR” because it more accurately describes Cowgirl’s intent. Similar to traditional press releases or agents, social media channels provide the ability to communicate a message or commentary on who you are as a business and what you are trying to achieve.

Cowgirl uses social media channels to proliferate the message that needs to get across to achieve your goals. We seed your message through forums, blogs, and social web channels and integrate social media-based initiatives into your overall strategic web plan.

Affiliates are a necessary evil to e-commerce business growth.

While most people have experienced affiliates first-hand in their own online browsing, they are unsure how they work, and how to integrate these into their own success plan. Cowgirl uses strategic affiliates to ensure your successful position within the online community.

Affiliate groups are comprised of web publishers who create web content and implement various strategies to generate sales for your e-commerce site. The managing affiliate group will police such things as trademarks, bidding on search engine keywords, and the compensation for the publishers. Since the affiliate group and the publishers both take a percentage of the e-commerce transaction, it is imperative to utilize this online vehicle in a way that does not cannibalize your own sales, but instead shifts market share away from you competitors.

Cowgirl Interactive works directly with the top Affiliates. We will create the competitive strategy and then manage everything from your promotions, account construction, and revenue share.

                                Do you SPAM?

Spam does not necessarily reference the frequency, but the content. Are you sending the same mass email to all of your customers? Stop.

Modern-day email marketing has one buzz word; segmentation. This essentially means that you are going to provide different, more relevant, email communications to your user groups. This is a key differentiator from mass emails for  three reasons;
1. First, you are talking to your customers in a way that is more relevant to their interests, purchasing patterns, and demographics.
2. Second, you radically increase both your open rate and conversion rate because you retrain your email recipient that what you are sending them is actually a benefit.
3. Third, you make more money.

In addition to segmentation, content is key. Cowgirl spends a lot of time ensuring that your content to your email recipients is interesting and actionable. Many e-tailers think that just offering another sale or promotion is enough, but with the heavy saturation of discount emails, it often doesn’t even get the recipient to blink an eye.

Cowgirl can help with you everything email; from delivery system, to content, to segmentation.