|Interactive Marketing Tools|
In following our holistic approach to interactive marketing and web design, we don’t just use one channel
Customer and User Behavior Research
Affiliate Marketing & PPC Campaigns
Affiliate groups are comprised of web publishers who create web content and implement various strategies to generate sales for your web site. The managing affiliate group will police such things as trademarks, bidding on search engine keywords, and the compensation for the publishers. Since the affiliate group and the publishers both take a percentage of the e-commerce transaction, it is imperative to utilize this online vehicle in a way that does not cannibalize your own sales, but instead shifts market share away from your competitors.
Cowgirl Interactive works directly with the top affiliates, the most common and well-known being Google AdWords. We create a customized competitive strategy and manage everything from your promotions and account construction to weekly reporting and revenue share, building you a complete interactive marketing campaign.
Cyber PR & Social Media
As social media gains in popularity within the business realm, companies often feel challenged in harnessing the power and reach of this medium. How do you generate business with it? How do you integrate it into the traditional marketing mix, as well as within the normal stream of online traffic? At Cowgirl Interactive, we realize how imperative it is that social media accounts aren’t just there, but that they are consistently driving traffic to your website and translating into more business for you.
At our interactive marketing company, we approach social media as “Cyber PR,” because it more accurately describes our intent. Similar to sending out traditional press releases, social media channels provide the ability to communicate a message or commentary on who you are as a business and what you are trying to achieve. It also allows for an unprecedented type of interaction with your customer, giving them the feeling that they are directly a part of your company and business.
And we Cowgirls don’t just blog or Tweet for the heck of it. We use keyword infusion in each venue, making sure your information is reaching the right audience. We’ll send your company message and brand through forums, blogs and social web channels and integrate social media-based initiatives into your overall strategic web plan, allowing you to take full advantage of this growing facet of interactive marketing.
Cowgirl can help. We’ll handle delivery methods and content creation, effectively eliminating your need for additional staffing. And through segmentation and targeting, we’ll ensure your e-mails are of benefit to your customer, thus increasing your open rates and click throughs instantly.
Using a combination of highly-searchable pages and extensive social media proliferation, Cowgirl is able to push unlawful or detrimental postings or websites out of search engine rankings. We can also negotiate the removal of inappropriate or unauthorized material off of websites and even launch counter-strike campaigns to ensure that you maintain your good name and reputation.
There are only a few agencies in the country that can create results in this highly-specialized dog and pony show. We are proud to say that we are one of them. At the end of the day, don’t you want a Cowgirl to back-you-up in an internet brawl?