|E-business on the Catwalk|
Cowgirl Interactive completed an engagement in September 2008 which brought couture to the masses.
Cowgirl Interactive launched the first E-Commerce site for one of the worlds largest fashion retailers - BCBG. This not only included the site itself, but also organizational creation and support of an entirely new business unit within the fashion house. All accompanying launch marketing was also completed, including email marketing, paid search marketing, and search engine optimization.
BCBG's E-Commerce business unit not only outpaced the rest of the organization, but became the #1 revenue producing door of the entire 3000-store chain in less than four months. Growth rate eclipsed at 800% month-over-month.
And while this business adventure was incredibly successful, the joy of this project was really bringing Couture online for anyone, anywhere.