Service businesses are excellent candidates for online business development. Though they don’t transact
or sell anything online, we can still drive qualified leads at a low cost. The legal profession is an
excellent example of this, as is our ongoing work for The Elion Law Firm in Santa Fe, New Mexico.

The Firm continues to focus on representing and winning on behalf of their clients, Cowgirl Interactive
takes care of insuring that their phone continues to ring with new qualified legal cases.

By devising an online marketing program for The Elion Law Firm, we were not only able to grow the practice, but also reduce the cost that would be associated for this level of business-building. The leads that the Firm receives are highly qualified from both a geographical and legal practice perspective.

Traditional law firm marketing has become astronomical. The unfortunate result is that the legal client really ends up paying for it. For legal clients without an existing relationship, where do they go for representation? In 2009, they search online.