Our clients are a diverse herd. They all have one thing in common; they are committed to making money via the internet.
Our past client experience reads like a who’s who of internet success. We use this same enterprise-level strategy with every client, regardless of existing size or reach. Regardless of industry, organizational structure, or goals, we figure out the right online recipe to drive our clients business.
We are proud to be able to share our case studies and past experience with you. Keep in mind that the recipes that drove their success will likely be different than the one we create for you. What would your success recipe look like? We look forward to sharing it on this page soon.
Cowgirl Gives E-tailer Haute New Look
In 2009, Haute Body approached Cowgirl with goals of creating a dynamic, high-end E-Commerce boutique - on a budget. In just a few short months, Cowgirl’s experts in e-commerce web design & development were able to make Haute Body’s dreams a reality.
To create the high-end experience that Haute Body was looking for, Cowgirl created a 1930’s vintage inspired boutique-style web design. This E-Commerce website design was then integrated into Magento, a highly customizable open source E-Commerce platform. By integrating the design into this open source solution, Cowgirl’s E-Commerce web design & development team was able to deliver a seemingly totally custom solution, at the fraction of the cost of its e-commerce counterparts.
In addition to the customized E-Commerce platform, Cowgirl also integrated other high-end functionality: international capabilities, runway-style videos, and a customer loyalty system. This level of functionality is in less than 1% of e-tail sites, but the addition of these site enhancements supported the high-end, fitness fashionista clientele of Haute Body.
As is the case with all Cowgirl E-Commerce website design projects, Haute Body was provided with a total online solution. At launch, the site was already optimized for search engines, had traffic drivers pushing to the site, social media followers, a custom e-mail newsletter program, and solid Google results.
All in all, the new Haute Body e-tail system included:
•Custom E-Commerce website design, graphics and images
•Magento CMS system with which to manage inventory and sales
•Search engine optimized site architecture, content, images, and optimization.
•E-mail newsletter system
•A fully integrated customer rewards program
•Google PPC program to increase website traffic
•Off-site, Search engine links campaign
•Facebook advertising campaigns
•Social media site set-up and optimization
With such a strong start out of the gate, Haute Body has increased sales month-over-month since the site launched. They’ve also noted a huge jump in Facebook fans, monthly website visitors and total monthly orders. Demand for Haute Body products has increased so much that the e-tailer has had to begin stocking higher product levels, and has expanded into even more designer fashion lines.
See what Cowgirl’s E-Commerce web design & development team has done for Haute Body at www.Haute-Body.com.
Head Cowgirl Ropes in Search Traffic
When Restoration Hardware, a chain of upscale furniture stores, first turned to Leslie Hahn, president of Dallas SEO firm Cowgirl Interactive, they were already managing a search marketing program in house. The program just wasn’t delivering the results it should have been. Their conversions were low, and they weren’t being found for the big-money terms in search engines.
Over the course of just a few months, Hahn, a Dallas interactive marketing expert, changed all that.
She found that RestorationHardware.com required some immediate changes. Search engine spiders were having a hard time crawling – scanning content – its pages, and much of their time was being spent on unimportant and non-essential pages. This was diluting link popularity and search results. The lack of a sitemap and a disorganize navigation structure also contributed to the site’s poor organic search results.
Using the expertise that made her rise to president of a successful Dallas SEO firm, Hahn was able to improve and optimize RestorationHardware.com’s navigation and architecture, making the website more spider-friendly, increasing the amount of times search engines scan the site. These simple changes spurred a 40-percent growth in organic search visitors over paid search visitors.
In just four short months after implementing changes recommended by Hahn, RestorationHardware.com also saw a staggering 256-percent increase in conversions for non-branded terms. For example, instead of being found for “Restoration Hardware chair” they were being found for “recliner chair.”
According to Feather Hickox, E-Commerce manager for Restoration Hardware, Hahn’s astounding results helped the company both increase sales and better manage their marketing dollars.
“This relationship ensures that we are driving qualified traffic to our Web site,” Hickox said, “increasing online sales and spending our marketing dollars effectively."
Thanks to Dallas interactive marketing expert Leslie Hahn, Restoration Hardware’s website is now bringing in more natural search traffic, more conversions and just more visitors in general. No longer are they spending money on paid search traffic that just doesn’t deliver.
When you sign on with Cowgirl Interactive, Dallas SEO firm, you not only get the expertise of Hahn herself, but her entire seasoned and professional team.
Web Augmentation for Mercy
Mercy Medical Group Plastic Surgery Center, part of the Catholic Health West healthcare system in California, provides comprehensive cosmetic surgeries and services to citizens of the greater San Francisco area. From liposuction and breast augmentation to laser resurfacing of the skin and chemical peels, the Mercy Medical Group Plastic Surgery Center is all about beautification.
Unfortunately, up until about a year ago, their website didn’t read “beautiful” at all. Outdated, poorly functioning and just all-around not up to snuff, Mercy’s web presence just wasn’t delivering. They weren’t getting the amount of web referrals they should have been getting in this digital day and age.
That’s when they turned to Cowgirl Interactive.
Cowgirl Interactive took time to analyze Mercy’s existing website, discovering that, not only was it a poor representation of Mercy’s high-quality services, it was not optimized for search. Most, if not all, of Mercy’s area plastic surgery competitors were ranking higher in search engines and getting more web referrals because of it.
Cowgirl’s skilled team of web designers and developers created a new, fresh outlook for Mercy’s website, one that better represented the Plastic Surgery Center’s reputation. The new design incorporated richer, more elegant colors, vibrant pictures, descriptive service lists, and easier to navigate layouts and menus.
Cowgirl also implemented a full search engine optimization campaign, creating SEO-rich website copy, launching on- and off-page SEO strategies, link building, and search marketing.
Specifically, Cowgirl provided the following for Mercy Medical Group Plastic Surgery Center:
•A more effective URL strategy, launching www.MyMercyPlasticSurgeon.org
•A new overall web design and graphics better suited to Mercy’s high-quality services
•Web programming into an easier-to-use content management system
•Fresh, SEO-rich copy for all web pages
•A more visual and effective navigation and menu system
•Meta tag and back-end search engine optimization
•Multiple Google AdWords campaigns to supplement on-page SEO strategies
•High quality link building
Thanks to Cowgirl Interactive’s efforts, Mercy is now a real player in the local plastic surgery market. With continually growing numbers in all the major search engines and successful on-going search marketing campaigns, Mercy is continuing to see more and more referrals roll in from the web.
Sequoia Medical Group, a branch of the California-based Catholic Healthcare West system, provides high-quality family practice and internal medicine services in Redwood City, Belmont, San Carlos and the Bay Area. Doctors at Sequioa Medical Group, or SMG, pride themselves on the extremely professional and personalized care they offer to patients of all ages.
Up until 2012, however, SMG’s website didn’t reflect this standout quality. Built on the same framework and design as every other CHW branch’s, SMG’s website got lost in the mix. It was boring, static and didn’t make SMG stand out from the pack. It got lost in the crowd of the hundreds upon hundreds of other medical providers in the Bay Area.
That’s why, in 2011, SMG came to Cowgirl Interactive.
Cowgirl was able to provide SMG with a stunning new website design, one the better reflected the high quality and professionalism in their services. Cowgirl also implementing an online marketing and search engine optimization campaign, ensuring that SMG’s new website would be found.
Specifically, Cowgirl provided SMG with:
•New website design, graphics and visuals that better reflected SMG’s reputation
•Unique and interactive front page banners to catch visitors’ eyes
•An easy-to-use content management system
•SEO-rich copy and content
•SEO-infused meta tags and on-page optimization
•Search marketing and pay-per-click campaigns to supplement on-going SEO strategies
Now, SMG’s web presence truly matches its personality. Professional, high-quality and easy to use, SMG’s web site is bringing in more and more referrals each day.
Cowgirl Interactive completed an engagement in September 2008 which brought couture to the masses.
Cowgirl Interactive launched the first E-Commerce site for one of the worlds largest fashion retailers - BCBG. This not only included the site itself, but also organizational creation and support of an entirely new business unit within the fashion house. All accompanying launch marketing was also completed, including email marketing, paid search marketing, and search engine optimization.
BCBG's E-Commerce business unit not only outpaced the rest of the organization, but became the #1 revenue producing door of the entire 3000-store chain in less than four months. Growth rate eclipsed at 800% month-over-month.
And while this business adventure was incredibly successful, the joy of this project was really bringing Couture online for anyone, anywhere.